Rovi has revealed announced that TCL’s new line of 2011 Digital TVs (DTVs) has included the premier level of DivX technology certification, enabling consumers to take full advantage of the broad range of video entertainment now available in the high-quality DivX Plus HD format. The collaboration is the result of a worldwide  DivX technology licensing agreement between Rovi and TCL.

E. Hao, CSO of TCL, commented: “We’ve chosen to team with Rovi to deploy DivX technology across a new line of our 2011 TVs. The integration will allow consumers to easily watch their Internet video collections as well as favourite premium Hollywood entertainment in high quality directly on our TVs.”

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