Brightcove, the cloud content services company, has unveiled Brightcove App Cloud, a content app platform for building and operating native apps and touch websites for Apple iOS and Google Android smartphones and tablets. App Cloud combines an open HTML5-based development model with intelligent cloud services for cross-platform compilation, automated app distribution, analytics, advertising, and connectors for content management systems and other cloud services, making app development and management more efficient and cost effective.

Brightcove has also introduced a new name for the company’s online video platform, Brightcove Video Cloud. Together, App Cloud and Video Cloud comprise the suite of Brightcove cloud content services that media companies and marketers use to publish and distribute professional digital content.

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