Youku.com, China’s leading Internet television company, has begun offering copyright holders increased protection against copyright infringement through upgrades to its video fingerprinting system—the biggest upgrade since Youku launched its own copyright identification management platform in January 2010.

The update to Youku’s copyright identification management platform comes on the heels of the company’s agreement with major Hollywood studios regarding content protection. In addition to Youku’s proprietary copyright screening system, now videos uploaded to Youku will be simultaneously checked against the VideoDNA Database (VDDB) developed by Vobile, an international provider of fingerprinting technology. The new platform provides paramount accuracy, and can generate fingerprint information for videos in a matter of minutes and compare them to existing fingerprints within less than a second.

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