The joint venture of Sony, Discovery Communications and IMAX has unveiled the official brand and logo for the first 24/7 fully programmed, general entertainment 3D television network in the US. Known as 3net, the channel will feature a library of native 3D television content and is expected to launch in the US early this year.

Tom Cosgrove, 3net’s President and CEO, has confirmed a slate of key original series and partner programme acquisitions designed to further bolster the network’s unprecedented line-up of native 3D content. The programmes will join the series, programmes and theatricals previously announced by the network.

“3net is a critical component of the growth of 3D, as it will deliver a rich array of immersive, high-quality programming directly to consumers,” said Sir Howard Stringer, Chairman, CEO and President, Sony Corporation. “In a year when 3D becomes more personal, Sony, Discovery Communications and IMAX are dedicated to bringing great 3D television experiences into consumers’ homes. Our groundbreaking vision – creation of the pre-eminent 3D television destination – will soon become a reality.”

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