MTV Networks International (MTVNI), a division of Viacom, and MBC Group, the leading pan-Arab, free-to-air satellite broadcasting company, have confirmed the signing of a multi-platform deal spanning TV, digital media and consumer product rights to Nickelodeon’s renowned portfolio of hit content in the Middle East.

Viewers can now tune in to MBC 3, the premier kids’ and family “edutainment” channel in the Middle East, and watch ‘Nickelodeon on 3’, a dedicated branded block showcasing content from Nickelodeon’s extensive portfolio. An additional branded block dedicated to Nickelodeon’s pre-school programmes will also launch on MBC 3 in January 2011.

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