Brightcove, the online video platform, has announced its official launch of company operations in Australia. The company also unveiled local customer wins including realestate.com.au (owned and operated by the REA Group), DMG Media and AussieBum, as well as partnerships with leading interactive marketing agencies The Frame Group, Daemon, RocketBoots and Gruden.

The company’s increased investment and commitment to the Australian market is being spearheaded by the appointment of proven local sales executives, including ex-Adobe and Macromedia veteran Mark Blair as Senior Director, Asia Pacific, and Peter Graves as Regional Sales Director, formerly of Different and analyst house Frost & Sullivan. Blair and Graves will report to Dennis Rose, Brightcove’s vice president for the Asia-Pacific region. With more than thirty years of sales, marketing and operations experience and formerly vice president and general manager of APAC for CITRIX Systems, Rose will continue to lead Brightcove’s investment and expansion in Australia and across other key Asia-Pacific markets.

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