Hoping to make Google’s TV less intimidating, Best Buy is offering free installation and set-up in the run up to Christmas to customers who purchase a Sony Internet TV or a Blu-ray player powered by Google TV.

The electronics retailer’s Geek Squad Agents will deliver, install and connect the new gear, and also provide tips and a tutorial to enable consumers to take advantage of Google TV features. Best Buy expects the free Geek Squad setup/consultation promotion to run through the holidays, according to spokeswoman Paula Baldwin. After that, getting Google TV hooked up will cost $129.

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