Google has announced more partnerships and a new website — for its platform for its Internet TV platform.

Google TV will launch with several content partners that will have smartphone-like “apps” and optimised websites that will bring added features to the TV. Confirmed partners so far include Netflix, Pandora, Amazon, YouTube, Turner Broadcasting, CNBC, NBA, USA Today and the New York Times. Noticeably, none of the major US networks has joined in as yet.

The first hardware products — a TV set-top box by Logitech (LOGI) and a Sony TV and Blu-ray player — are expected in stores by the middle of this month.

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