Mediaset's La5 female-oriented channel has launched on DTT as the Italian group announced Q1 results. Pay-TV revenues amounted to E115.1m, up 59.5 per cent year-on-year. As of March 31st 2010, there were around 4.1 million active cards in the market, compared with around 3.3 million at the same point of the previous year.

Mediaset posted a domestic net profit of E65.2 million for the quarter, up from E47.4m a year earlier, on revenues of E907.9 million, up 14.5 per cent. Globally, the group turned over E1.1194 billion for the quarter, up from E952.4 million in 2009. Pre-tax profit was E123.4 million, up from E77.1 million. The company said it expected to see growth of over 5 per cent in the Italian ad market this year.

The company plans to launch another new channel aimed at young male viewers with the working title Italia 2, along with a 24-hour news channel, by the end of the year.

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