New JV partners in the UK's biggest mobile network have announced the holding company will optimistically be called 'Everything Everywhere' and, as usual, the name is surrounded by TMs as though putting these words together was an original thought they can now protect.

Thankfully, Orange and T-Mobile will continue as separate brands in the market but behind the scenes, the two brands will be run by one company; EE.

Tom Alexander, Chief Executive of Everything Everywhere, (formerly CEO Orange UK) said: “Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.”

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