Comcast 'won' the Worst Company In America award from readers of The Consumerist blog, where “shoppers bite back”.

It seems tough given the behaviour of banks and the fortunes of Toyota, for instance, but shows the dangers of poor customer service in a business that deals with customers all day long.

Fairly or unfairly, Comcast's reputation had got so bad the company took the opportunity of a new product launch to change its customer-facing name to Xfinity. But it's not just customer service, readers had also been annoyed by what they see as above-inflation price rises, throttling Internet access, and Comcast's plans to buy NBC Universal.

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