Hulu is said to be abandoning attempts to enter the UK market. With the BBC locked into iPlayer it needed to strike a deal with ITV or C4 and 5. ITV now wants to concentrate on building up ITV Player and will ot syndicate to third parties. While talks had gone a long way with C4 and 5, Hulu stuck to wanting to sell the advertising around the content and this was something the broadcasters would not concede.

Hulu, which has enjoyed major success in the US, providing a free advertising supported VOD service, is co-owned by News Corp, NBC Universal and Disney.

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