Fox International Channels (FIC) Europe has hired Åse Ytreland as the new MD for Nordic and Baltic regions. Ytreland will be based in the FIC Nordic's local offices in Copenhagen and Oslo and report directly to Jesús Perezagua, FIC Europe president.

Over the last two years, she has been partly based in London as EMEA executive director affiliate sales of the American sports channels ESPN, part of Disney-ABC-ESPN Television Group.

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