At a time when HD Ready TVs are selling faster than ever in the run up to the World Cup, many UK households are still confused as to how actually to watch in HD.

Ofcoms data shows that 70 per cent of digital TVs sold in the UK in the last quarter of 2009 were HD Ready. As a result, total HD Ready TV sales in the UK hit 23 million units by the end of 2009. But a British Video Association (BVA) study this week shows that 50 per cent of those who believed they were watching in HD had not actually connected the necessary player or set-top box, and are thus actually still watching in standard definition.

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