Dual-screen strategy for ITV
March 5, 2010
From Colin Mann in London
Ben McOwen Wilson, director of online at ITV, has revealed a dual-screen strategy of promoting both on-demand and linear programme channels in 2010.
“Online is reshaping the relationship with our viewers,” he told delegates at the FT Digital Media and Broadcast Conference. “We'll be investing in the dual stream. It's a question of what we can do that engages the audience in a deeper way.”
Other posts by :
- Italy joins Germany in IRIS2 alternate thoughts
- Kazakhstan to create museum at Yuri Gagarin launch site
- AST SpaceMobile gets $42 or $1500 price target
- Analyst: GEO bloodbath taking place
- SES AGM results: Appaloosa still objecting
- SpaceX’s Shotwell worth $1.2bn
- SpinLaunch’s revolutionary plan for 280 satellites
- Consolidation impacts satellite sector
- Project Kuiper plans first satellite launch