Brightcove, the online video platform, has made an agreement with Virgin Media to support short-form video content across Virginmedia.com. Virgin Media offers a range of online news, sports, music and entertainment content and will use the Brightcove platform to publish and distribute high quality, advertising-supported video across its website.

The first Virgin Media brand to roll out the Brightcove platform is Virgin Media Television's Living, which recently launched Liv, the UK's first online TV channel to deliver free, exclusive, and original short-form video content. Brightcove has also enabled Living to deliver its lifestyle-focused video content to a host of third party websites and social networks.

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