Apple has launched its new Apple TV 3.0 software featuring a redesigned main menu that makes navigating content simpler, and makes accessing the selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes Store even faster through their TV.

Users can now watch iTunes Extras and iTunes LP in full-screen with their Apple TVs, as well as listen to Genius Mixes and Internet radio through home theatre systems. The new Apple TV software is available immediately free of charge to existing Apple TV owners.

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