BlackArrow, a global provider of advanced advertising solutions for New Television platforms, has confirmed its VOD ad insertion platform has gone live in Jacksonville, Florida with cable TV giant Comcast.

BlackArrow's Advanced Advertising System gives programmers and cable operators a real-time, multiplatform campaign management and decision system for offering more timely and relevant ads in their On Demand sessions. Traditionally, advertising campaigns in VOD content have had limited effectiveness due to the static nature of the ads being encoded directly into the VOD stream.

Diana Kerekes, vice president of Video Content for Comcast, said, "The ability to update VOD advertising will help us offer feature parity with traditional linear and Internet-based advertising systems."

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