Advanced Digital Broadcast (ADB), supplier of technology to the global digital television industry, has launched its first HD interactive digital terrestrial (DTT) set-top box for the Italian retail market that will allow Italian football fans to watch Serie A in HD as well HD programmes broadcast in the switch-off areas.

The i-CAN3810T-HD, marketed under the i-CANT brand and distributed in retail outlets throughout the country via ADB’s distribution partner ZAP, will support the Mediaset pay TV service.

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