On Demand Group announced another video-on-demand customer in southern Europe, PrimeTel PLC in Cyprus. PrimeTel is the third telco to partner with On Demand Group to develop its IPTV on-demand service since it launched its regional expansion strategy.

ODG is providing thousands of encoded video-on-demand titles from the major Hollywood studios and a full range of subscription VOD (SVOD) titles including movies, TV series, documentaries, kids programming and music videos. The relationship empowers PrimeTel with the leading competitive package of on-demand content in the Cypriot market, including the latest blockbuster movies and the biggest SVOD selection in Greek and other languages.

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