The global IPTV market has withstood the worst of the worldwide economic storm during the last six months, putting it on track to achieve more than 50 per cent subscriber growth in 2009, according to iSuppli.

In the fourth quarter of 2008 and the first quarter of 2009, IPTV added 2.5 million and 2.3 million subscribers worldwide, respectively. Global IPTV subscribers are set to rise to 33.3 million at the end of 2009, up 56 per cent from 21.3 million in 2008.

"With the economy in the dumps and revenue growth from voice services having evaporated, global telcos are turning to IPTV to drive their growth," said Lee Ratliff, senior analyst for broadband and digital home at iSuppli. "The good news is that this strategy is paying off, with IPTV subscribers and revenue rising."

In 2010, IPTV subscribers will rise another 56 per cent to reach 52 million. By 2013, the number of subscribers will double, reaching 115.6 million.

IPTV revenue is growing even faster than subscribers thanks to increasing Average Revenue Per User (ARPU). Revenues are expected to increase to $58.2 billion by 2013, with a Compound Annual Growth Rate (CAGR) of 44.4 per cent from just $9.3 billion in 2008.

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