Microsoft has unveiled a new UK service that will stream full-length videos of television shows for free. The advertising-funded MSN Video Player will be available from the beginning of August and will include over 300 hours of shows.

Microsoft said it will continue to extend the service, adding content by working with broadcasters and studios. The “beta”, or trial, service features material from the BBC’s commercial subsidiary BBC Worldwide and ALL3MEDIA.

Programmes will be available in both Windows Media Video (WMV) and Flash formats, to cater for both PC and Mac users. Initially, the pilot will not use Microsoft’s Silverlight platform, widely touted as a flash alternative.

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