NDS, provider of technology solutions for digital pay-TV, has teamed up with Pontis to integrate its Marketing Delivery Platform (MDP) with the NDS Unified headend. The integrated solution will enable digital pay-TV operators to up-sell and cross-sell services to their subscribers more effectively by giving them the ability to create real-time, personalised offers, promotions and content recommendations on both linear and VOD channels. The solution will help operators to improve the customer experience and raise ARPU by delivering relevant, contextual offers and recommendations to subscribers.

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