Brightcove, the online video platform, and UK broadcaster, Five, have launched an initiative that will allow five's viewers to embed episodes of TV shows on their websites, social networks and blogs. Five becomes the first UK broadcaster to syndicate full episodes of popular programmes for catch-up viewing on third-party websites.

The initiative, which utilises the Brightcove platform, gives Five the ability to expand the distribution of long-form, ad-supported video content online and will also generate additional advertising income. The syndicated player initiative will be widely available later this year to third-party websites and to consumers who will be able to add embeddable video content to their own favourite places on the Web.

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