The BBC and Virgin Media have confirmed the launch of high definition content on BBC iPlayer on Virgin Media. Virgin Media’s TV customers are now able to watch a selection of popular BBC programming. Virgin Media is the first TV platform to make BBC iPlayer available in full screen picture quality, directly to its TV customers. Demand for the service has been strong with over 100 million views since BBC iPlayer launched on Virgin Media in May 2008 and almost 15 million views in March alone.

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