Reports in the US say online video platform Joost is actively seeking a buyer and has told cable and satellite providers that it could be their online video solution. Time Warner Cable is one of the companies that has expressed interest in Joost say the reports.

In the online video sector, Joost has fallen far behind leaders like YouTube and Hulu. Although performance has improved since it abandoned its desktop player approach, Joost has struggled for traction with viewers, advertisers and content owners. In a recent blow Sony Pictures didn't renew its license with Joost.

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