mirada, the audiovisual content interaction specialist, along with Channel 4, have unveiled of an interactive service available on the Sky platform that will help Sky viewers catch all Channel 4 programmes whether on C4, More4, E4 or Film4.

Viewers will now see a green button appear in the top-right of screens during trailers for all Channel 4 programmes. Those that would like to watch that programme can then select the green button on their remote control to trigger a visual prompt that will appear when the programme is about to start, reminding the viewer to switch to a different channel. Similarly if the viewer is using a personal video recorder (PVR), the box will record the selected programme meaning fewer viewers will accidentally miss the programmes they wanted to watch.

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