Viasat Broadcasting has acquired the exclusive live broadcasting rights to the FIA Formula One World Championship for Latvia for the 2009, 2010 and 2011 seasons. Races will be broadcast live on TV3. The practice and qualification will be broadcast live on the newly launched localised premium pay-TV channel Viasat Sport Baltic. Viasat already held the exclusive rights for Estonia and Lithuania until the end of the 2010 season.

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