Asian telco Bharti Airtel has debuted its Triple Play Service with the launch of Airtel digital TV interactive – its PTV Service. With this, Airtel delivers the Triple Play Advantage of Telephony, broadband and Entertainment Service to its customers. The Triple Play Service will be initially available to customers in Delhi, Gurgaon and Noida starting January 19, 2009.

Airtel's IPTV Headend, with MPEG4-10 compression technology, will allow it to offer more content and better quality images as well as live broadcast television, network based time-shifted TV, video-on-demand and various interactive services.

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