Motorola has launched a new update of its innovative Motorola Communications Convergence Engine (CCE), the software behind next-generation TV. The Storefront 1.0 update brings new options to the entire process of marketing and bundling IPTV, Internet and physical goods. The CCE update will also help network operators deliver services such as video and gaming that millions of consumers want, when they want them, to the device(s) of their choice.

Motorola CCE Storefront 1.0 is designed using the latest in IPTV technology. Storefront 1.0 enables IPTV operators to create personalized on-demand experiences for subscribers as well as the ability to offer new bundled services which include multimedia content. The resulting 'storefront experience' allows consumers to browse personalised catalogues of content via TV, web and mobile devices.

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