Video search engine blinkx has unveiled an Enhanced Metadata Enrichment solution for publishers, as part of the blinkx Advanced Media Platform. Based on patent-protected technology, the blinkx Advanced Media Platform enables media publishers and aggregators to manage and monetise video content to its greatest potential.

“An Enhanced Metadata Enrichment solution does more than just help publishers and content owners better 'tag' their videos,” said Suranga Chandratillake, founder and CEO, blinkx. “The information derived from the video using our Enhanced Metadata Enrichment can help them with a host of challenges, including improved video SEO, enhanced relevance for site search, and providing distribution partners with consistent information on the videos. Ultimately, the greater the search- and discover-ability of videos, the greater the opportunity for monetisation.”

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