Virgin Media said it does not believe mobile broadband has mass appeal in the short term, but it entered the market to offer the service in its high-end mobile, broadband and television bundles. “Mobile broadband in the short to medium future will be a complementary product in the UK,” Chief Executive Neil Berkett said.

He said Virgin Media had entered the mobile broadband market last month — with an offering from £15 (E19) a month — and would bundle the service in the same way as it bundles Virgin mobile. “At the top end of products, a dongle (mobile broadband modem) will be very cheap indeed,” he said.

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