C4 shuts red button and mobile ad depts
November 11, 2008
Channel 4 is to shut down its red button and mobile ad departments as part of its plans to save £100m (E127m) over the next two years. Channel 4 will stop serving interactive TV and mobile ads from 31 December 2008.
Channel 4 has already closed 4DS, its online ad sales house, as part of its cost-cutting exercise
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