ZenithOptimedia’s optimistic predictions for online is holding steady. The Publicis Groupe media buyer’s latest forecast expects global internet ad spend to grow 26.7 per cent and break through the 10 per cent share barrier this year, a year earlier than Zenith predicted just three months ago. By 2010 Zenith predicts online will attract 13.6 per cent of all advertising, well ahead of the company’s previous prediction of 12.3 per cent. As for actual dollar amounts, Zenith sees worldwide online ad spend this year of $52.2 billion, $64 billion in 2009 and $78.1 billion in 2010.

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