BSkyB has appointed former Burger King executive Andy Brent as its group brand marketing director. Brent will report to BSkyB chief executive Jeremy Darroch and “The Sky brand is a critical factor in our growth,” Darroch said. “Its strength has allowed us to reach out to new customers and to enter new product categories and we see a substantial opportunity for further growth.”

Brent’s last job was a consultancy role handling the Department of Health’s £75m obesity pitch and before that he spent three years at Boots, rising to the role of group brands director.

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