North America enjoyed particularly strong growth in Q2 with total TV shipments surging 28 per cent year on year after just 5 per cent growth in Q1 of 2008 and negative growth during most of 2007. The strong shipments in North America reflect introduction of new, lower-cost, flat panel TV models to the US market by top-tier brands in the latter part of the quarter and a consumer that was very receptive to these lower price points.

Globally, flat panel TV share rose from 52 per cent in Q1 to 57 per cent in Q2 as LCD regained unit share lead from CRT, climbing to nearly 50 per cent of all TV

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Categories: Articles, STB