Dailymotion users are encouraged to share video with their friends, upload it on blogs and spread it across the web. The service is funded by advertising across channel pages with revenue shared between ITN On and Dailymotion.

MUZU TV has also signed a content deal with ITN for access to 80,000 hours of content from ITN Source's archive, consisting of Reuters, Granada and Channel 4 interviews and performances, as well as daily music news and interviews from ITN's multimedia division ITN On

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