Bushell says only 11 per cent of those customers are at present also buying broadband and telephony from Sky. “There is a substantial opportunity for growth,” she adds. She shrugs off the potential impact of the economic downturn, highlighting how the company's “triple play” offer of TV, telephony and broadband is competitively priced.

Sky is closing in on Tiscali and could become the fourth-largest broadband company in the third quarter.

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