Speaking about the set-top box Netflix by Roku that allows the Internet content to be streamed on the TV, Tim Twerdahl, Roku’s vice president of consumer products, said that in the near future a software update will allow the box to stream content from other “big name” providers. The device, unveiled by Netflix and Roku in May, has no hard drive, and simply streams more than 10,000 movies and TV shows from the Netflix library, through an ethernet or Wi-Fi connection. Users can fast-forward and rewind the video streams with a remote control.

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