Digital penetration in The Netherlands has reached 40 per cent according to the latest research from Intomart/GfK for the SKO, the organisation for audience research of the combined broadcasters.

The percentage of people watching analogue signals has fallen from 78 per cent to 73 per cent, and the DTT provider Digitenne now has a market share of 7 per cent (up from 5 per cent). IPTV and DTH remain constant at 2 per cent and 8 per cent respectively. The percentage of people that watch video on their computer is 26 per cent. Of those, 86 per cent watch on-demand programmes and 11 per cent say they watch streaming video.

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