From Colin Mann in Salzburg

According to Maria-José Montpetit of Motorola's Home and Network Mobility Technology Office, video is now at the centre of a device's design, where it was once an afterthought. “Video is now a first-class citizen,” she told delegates at EuroITV.2008. “Devices are now designed for some kind of video.”

Delivering a keynote speech, she said the challenge was to tap into a user's perception that it is more a case of a user thinking of 'My Service' than 'My Device' and identify the difference between applications and services, as well as features and benefits. “The device manufacturer can include a feature on a device, but someone who wants to make money from that feature has to add an application that will allow that to happen.” According to Montpetit, it is necessary to keep redesigning the TV offering to retain customers

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