Google’s top priority this year is to make money off YouTube, Chief Executive Eric Schmidt said in a TV interview that sent Google’s shares up 4.7 per cent. “I don’t think we’ve quite figured out the perfect solution of how to make money, and we’re working on that. That’s our highest priority this year,” Schmidt said.

Schmidt said YouTube planned to introduce a series of new products aimed at generating advertising revenue. “We believe the best products are coming out this year. And they’re new products. They’re not announced,” Schmidt said, adding that such ads would be “much more participative, much more creative … much more interesting in and of themselves.”

The new ad services will go beyond basic in-line advertising that YouTube already runs, Schmidt said. In-line ads are text ads that run along the bottom of YouTube videos

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