Virgin Media confirmed plans mentioned last week by CEO Neil Berkett, a partnership with the BBC to launch BBC iPlayer onto its platform, making its 3.5 million TV customers the first in the UK to get the popular service on TV. Viewers using BBC iPlayer on Virgin Media will be able to watch full screen pictures at full quality on their television set without the need for downloading.

Effective immediately, Virgin Media customers will be able to catch up on BBC programmes by pressing the red button on any BBC channel. Access to BBC iPlayer through Virgin Media's electronic programme guide menu is due this summer.

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