In the latest on-line off-line media twist, Cablevision is set to offer US consumers the option of seeing a movie via its on-demand service, as long as they agreed to pay for a DVD of the film. The service, branded ‘Popcorn DVDs On Demand’, would allow Cablevision’s digital subscribers to order a DVD via their remote control and watch the movie immediately in the first 24 hours following the purchase.

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