Sky is to launch its first TV ad promoting Sky Anytime on-demand service as part of a multimillion-pound campaign for Sky Movies. The TV ad for the Sky Anytime PC service, which uses the tagline “Nobody likes watching the clock”, features the Billie Holiday song Any Old Time.

BSkyB has created a series of three commercials, one by ad agency WCRS and two by Sky’s in-house creative team, which form part of a TV, outdoor, press, cinema and online advertising campaign for Sky Movies.

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