Over 3.5 million programmes were streamed or downloaded on demand via the BBC iPlayer within a fortnight of its marketing launch on Christmas Day. The BBC reveals that an average of a quarter of a million programmes have been downloaded or streamed each day since December 25th. Users, on average, watch each streamed programme for just under 25 minutes, while the number of users choosing to stream content currently outnumbers downloading by a factor of eight to one.

Whilst the top ten most popular programmes account for just under a quarter of all those consumed via the BBC iPlayer, programmes that are ranked outside the top 50 make up almost half of the total consumption.

While a success for the BBC, these figures will not alleviate ISPs fears that the iPlayer P2P platform will begin to affect some subscribers download speeds.

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