More than 50 per cent of US households now own a digital television (DTV), according to research released by the Consumer Electronics Association (CEA).

Gary Shapiro, CEO of CEA said: “2008 will continue to demonstrate the growth and success of DTV, with nearly 32 million units forecasted to ship. Consumers are particularly keen to add HDTV to their homes, with high definition expected to account for 79 per cent of total DTV shipments in the US in 2008.”

According to new CEA sales projections, manufacturers will post 11 per cent revenue growth, to over $25 billion, from sales of digital televisions in 2007. CEA also forecasts 13 percent revenue and 17 per cent unit sales growth for digital television in 2008.

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