Google has launched an advertising service for its network in the UK and Ireland that will allow targeted ads to run around YouTube videos. The new offering, called Video Units, is the latest effort by Google in its bid to monetise YouTube video content.

The new service is available to the thousands of websites that are signed up to Google’s AdSense ad network. Google AdSense partners in the UK and Ireland will now be able to run video content from YouTube partners such as broadcasters on their own websites. They will be able to make money from banner and text ads that run around YouTube video clips.

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