Channel 4 has confirmed former Yahoo! executive John Gisby as its first dedicated director of new media and technology. Gisby will be responsible for expanding Channel 4’s presence in online digital media and growing revenue.

In the new role, which now incorporates technology, Gisby will report direct to Channel 4 chief executive Andy Duncan and will join the Channel 4 board and its executive management team. He was formerly vice president of media and communications for Yahoo! Europe, and was managing director for Yahoo! in the UK and Ireland between 2004 and 2006.

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