Channel 4 has selected Chello Interactive's Mistral Software to deliver interactive advertising solutions. The deal allows Channel 4 to create and publish interactive advertising on its channel(s) on the Sky Satellite platform.

Chello Interactive's Mistral software has been recently enhanced to offer a new range of advertising solutions for UK satellite, DTT and European Cable platforms. The solutions offer media owners and advertisers greater creative scope and a fast, cost-effective route to delivery on a range of platforms in territories across Europe and beyond. The software has so far been used to create over 50 interactive TV commercials in the past 12 months.

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